Janco’s Mike Hickey has speculated that Sony may be on the verge of announcing a hefty PS3 price cut.
“Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days,” said the analyst.
“We think the company needs to reduce the current price by USD 100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June at the latest.
As if Sony hasn't lost enough money on its over-priced, over-engineered doorstop, they are going to cut $100 ?
If it wasn't for MLB 09, mine would be on e-Bay right now...there's nothing in the library that's exclusive which tempts me in the slightest.
"The players come from all over the world, the money from deep underneath the Persian Gulf, but, as another, older City poster campaign put it, this is their city. They may now exist in the global spotlight, but they intend to keep it that way."
davet010 wrote:As if Sony hasn't lost enough money on its over-priced, over-engineered doorstop, they are going to cut $100 ?
Come on, now: The U.S. Federal government is spending WAY more than it earns to play the White Knight and rescue everyone from the decession. So Sony is just following suit ...
Take care,
PK
"You know why I love boxers? I love them because they face fear. And they face it alone." - Nick Charles
"First on the throttle, last on the brakes." - @MotoGP Twitter signature
Not saying this guy might not be right but I have to ask.
Do video game industry analysts and weather men go to the same school for training?
I actually thing VG analyst is an easier job, you don't really need to know anything just make some predictions once in a while, no one cares if you're right or not.
Who pays these guys? Is it good money? I might need to consider a career change.
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I knew better than to reply in the first place. Hey, I agree that they desperately need to lower the price so more consumers can afford one. $299 is a good price point for the PS3 IMO.
However, from reading recent reports about how poorly Sony is doing, does it make fiscal sense for them to do so? They're going to lose a ton if and when they lower the price.
davet010 wrote:As if Sony hasn't lost enough money on its over-priced, over-engineered doorstop, they are going to cut $100 ?
You say it's overpriced, yet you rant about Sony announcing a price cut?
If you read the post carefully, you may just identify that Sony have already lost an absolute fortune on this particular machine. In the light of that, it would appear somewhat strange, from the point of view of, say, an investor, that they would seek to compound this by further cutting the income per unit. The only way in which a similar cut in the cost of the unit could be effected would be, I believe, to remove the Blu-Ray drive and replace it with a normal drive - which would, however, render most of the current library unplayable. It is debatable, in the midst of a recession, whether such a cut would generate sufficient sales to offset the negative impact on margin, given that the PS3 has a relatively small number of exclusive games to make people want to buy a PS3 if they already have another console....and certainly in the UK and Europe, the functionality as a Blu-Ray player does not appear to serve as a massive inducement to be buying one.
Sport's post also is somewhat surprising, as I clearly said that there was nothing to tempt me other than one particular game. One game is easy enough to hold off on purchasing.
"The players come from all over the world, the money from deep underneath the Persian Gulf, but, as another, older City poster campaign put it, this is their city. They may now exist in the global spotlight, but they intend to keep it that way."
The woman in front of me at Best Buy on Sunday attempted to buy a 160 GB PS3, but her card didn't have $500 on it so she just said sorry to the teller and walked off.
Feanor wrote:The woman in front of me at Best Buy on Sunday attempted to buy a 160 GB PS3, but her card didn't have $500 on it so she just said sorry to the teller and walked off.
Citing an EB Games clerk as the source? That's beyond weak.
"Hey, the guy who drives the truck at my local beer distributorship told me the other day while stocking my local supermarket that Bud is cutting its price for a six-pack by $2 nationwide ... "
Take care,
PK
"You know why I love boxers? I love them because they face fear. And they face it alone." - Nick Charles
"First on the throttle, last on the brakes." - @MotoGP Twitter signature
sportdan30 wrote:
However, from reading recent reports about how poorly Sony is doing, does it make fiscal sense for them to do so? They're going to lose a ton if and when they lower the price.
I dunno. If they have it for 400, that prices some people out. Wouldn't they rather sell one for 300 to someone, than not sell one to that person at all? The more units they move, the more games they sell.
