Downloaded it this morning and played one game before work. As a result I was late to work, but who cares?! It's not like I was partying with Rob and Zeppo last night.

Anyway, on to the important things. Referees - check, more animations - check, skin tone and faces more realistic - check, responsiveness - check, improved passing - check, no rails on through balls - check, no more buldoser effect on defense - check, no more chestdowns - check, more realistic runs by fullbacks - check, midfield players are now involved in build-up play - check, goalkeepers better - check (this one will need more playing time to fully review, but initial response is that they've fixed some of the goalie annoyances).
Here is what I didn't like. Game is too fast, which I believe undermines some of the changes. I am sure most people will like the fact it's more arcadish than 08, but I enjoy those moments of isolation with the defender, and the quickness with which the help comes now ruins it for me. Shots are too floaty, I though they got the long shots down in the 08 and Euro game messed with what wasn't broken. Some of the AI behaved strangely during the demo. For instance, when my winger was tackled and stayed on the ground rolling around in pain the opposing AI developed some sort of sadistic glitch where it took the ball and continiously smacked it against injured players head. Three or four bangs later he suddenly developed compassion and just dribbled around him.
Jenny Craig is sponsoring this year's game. This is neither good or bad, but FIFA seems to have gone the other way with player models this year. Last year they all seemed big and stocky, this year they are overly thin.
Overall the game has improved, undeniably, but I am really upset about the pace, to fully appreciate all the other improvements.